// bylines
Bylines
406 pieces across 7 publications, 2004 to 2024. Lists Keith's own bylines (mostly PRWeek and personal essays) plus ghostwritten work that named clients have approved for public credit. Pieces under NDA, gated client work, and never-published drafts are not surfaced here.
For credentialing and verification: every entry links to either the live URL or, where the original 404s, to a Wayback Machine snapshot. Archive last regenerated 2026-06-28.
By publication
PRWeek
261 pieces
- Companies get in on documentary actMay 6, 2024
- Five minutes with Offerpop cofounder Mark CooperFeb 24, 2015
- The TechCrunch effectAug 10, 2010
- Joining the discussionJul 6, 2009
- CEO Q&AsNov 17, 2008
- Keith O'Brien, editor-in-chief, PRWeekNov 17, 2008
- PR's forefathersNov 17, 2008
- The road aheadNov 17, 2008
- Dialogue should begin nowApr 29, 2008
- "Penthouse to doghouse\Apr 7, 2008
- NetApp pursues wider audience in rebrandingMar 10, 2008
- Target mulls media-policy shiftJan 31, 2008
- Papers get creative to draw Web trafficJan 23, 2008
- Da Vinci - your thoughtsDec 3, 2007
- Dell, addendumDec 3, 2007
- Interview: Andy LarkDec 2, 2007
- Interview: Casey JonesDec 2, 2007
- PRWeek.com relaunches, offers new featuresOct 26, 2007
- InVentiv Health to acquire Chandler ChiccoJun 27, 2007
- WS research finds changes in advocacyMay 14, 2007
- Haymarket Media Acquires <em>DM News</em>Feb 23, 2007
- Anderson books presence on marketers' radarFeb 6, 2007
- H&S searching for US AOR under new CEOJan 29, 2007
- PwC names new global PR headJan 16, 2007
- Fleishman's Presberg passes awayDec 21, 2006
- Brunswick recruits CarterDec 7, 2006
- Hougland forms Attention PRNov 17, 2006
- Racepoint acquires FusePR, expands to EuropeNov 2, 2006
- 'Project' partners perfect fit for fashionOct 10, 2006
- 2006 Corporate SurveyOct 9, 2006
- Survey finds CMO tenure decreasingAug 28, 2006
- Edelman announces global tech leadership changesAug 15, 2006
- Text 100 to open new office in Second LifeAug 7, 2006
- Senay ascends to Fleishman CEO positionJul 20, 2006
- Martin to retire from ITT at year's endJul 18, 2006
- Arc wins Sara Lee promotion accountJul 17, 2006
- WagEd wins seven-figure BMC accountJun 28, 2006
- All eyes on GermanyJun 14, 2006
- LaPaille guides GMU as victory boosts visibilityMay 22, 2006
- Blogs struggle to get on IR pros' radarMay 16, 2006
- The court of public opinionMay 6, 2006
- McDonald's promotes global comms directorMay 1, 2006
- Abelson Group launches mobile practiceApr 24, 2006
- Duke cautious as lacrosse controversy continuesApr 20, 2006
- Ex-Nike chief Stewart lands APCO corporate roleApr 12, 2006
- Harris' Senate campaign loses comms directorApr 3, 2006
- Today's corporate rockMar 30, 2006
- From startup to tech titanMar 27, 2006
- Analysts: reputation, corporate value linkedMar 13, 2006
- Attendance up for SxSWMar 13, 2006
- Blogging becoming asset in agency eyeMar 10, 2006
- Internal blogs are 'permanent jam' for IBMFeb 22, 2006
- Publicis Groupe launches new media-focused DenuoFeb 22, 2006
- Del.icio.us teams up with PR NewswireFeb 18, 2006
- New Orleans looks for boost from Mardi GrasFeb 9, 2006
- Lincoln Group answers critics with Dixon hireJan 27, 2006
- Frey scandal unlikely to claim any victimsJan 18, 2006
- New Orleans: the road aheadDec 2, 2005
- Mansur keeps a cool head to steer NHL's recoveryNov 21, 2005
- Fleishman unveils NGTOct 14, 2005
- Dyson issues RFPOct 13, 2005
- NHL taps Fleishman to media train teamsOct 7, 2005
- Ten Rising Stars: Jason MuddOct 7, 2005
- Ten Rising Stars: Brad HornOct 6, 2005
- Ten Rising Stars: Caroline Van HoveOct 6, 2005
- Ten Rising Stars: Marya PongraceOct 6, 2005
- Ten Rising Stars: Morra AaronsOct 6, 2005
- Ten Rising StarsOct 6, 2005
- Adidas-Reebok merger provokes branding debateAug 11, 2005
- Rockstar Games to reach out to parentsAug 1, 2005
- Critics observe as CBS News bows Public Eye blogJul 18, 2005
- Enterprise IG names new US CEOJun 21, 2005
- PR and the 'Long Tail'Jun 15, 2005
- Alltel partners with Alan Taylor CommunicationsMay 10, 2005
- WPP hires new chief talent officerMay 10, 2005
- WPP declines to merge PR firmsApr 19, 2005
- Y&R Advertising CEO to step downApr 18, 2005
- Rubenstein assists with NYC Olympic bidFeb 28, 2005
- Timeline of a crisisFeb 24, 2005
- Public trusts brands, not 'business' in 2004Feb 17, 2005
- Fenton, groups aid Marcel-Keyes outreachFeb 15, 2005
- YWCA highlights rebranding in new campaignFeb 11, 2005
- Anachel expands communications role with NascarJan 10, 2005
- Ogilvy names media relations directorJan 6, 2005
- Promoting the posthumous releaseDec 16, 2004
- Church seizes upon unpredicted publicityDec 3, 2004
- The Rosen Group opens up new DC officeNov 15, 2004
- Woods Foundation names DKC its AORNov 15, 2004
- Metrick leaves NRDC for PR Consulting GroupNov 10, 2004
- Reebok upgrades Kaigler’s US roleNov 4, 2004
- GM blog highlights small block anniversaryNov 3, 2004
- Lancome hires new PR directorNov 3, 2004
- USA Hockey hires new PR directorOct 29, 2004
- Second-place strategiesOct 21, 2004
- Burson names external successor for top roleOct 19, 2004
- Edelman builds upon food and nutrition practiceOct 13, 2004
- The new media storyOct 11, 2004
- Fresh off Oprah success, Vigilante hires PR firmSep 29, 2004
- DeVries takes on television apprenticeshipSep 27, 2004
- Metcalfe leaves Cohn & Wolfe for NovartisSep 23, 2004
- Weill Associates announces new office, clientSep 22, 2004
- Online Journal teams up with ConsumerReports.orgSep 20, 2004
- UPS celebrates 5,000th store milestoneSep 14, 2004
- Lockhart leads new Kerry-Edwards hiresAug 31, 2004
- MTV gives Lizzie Grubman a reality showAug 19, 2004
- Ten Rising Stars: Christine CefaloAug 19, 2004
- Ten Rising Stars:Marisa BrickmanAug 19, 2004
- MacDonald and Matha to part companyAug 11, 2004
- Apple and Real combat via the mediaJul 30, 2004
- Netspoke picks Beaupre & Co. as its AORJul 28, 2004
- RLM CEO Richard Laermer to star in reality showJul 23, 2004
- Technorati publicizing partnership with CNNJul 23, 2004
- In the right handsJul 22, 2004
- Formula wins Turks & Caicos accountJul 20, 2004
- Financial communications in the public eyeJun 28, 2004
- Ketchum handling comms for Olympic torch relayJun 28, 2004
- WS handled SpaceShipOne launchJun 22, 2004
- Latham & Watkins new CMO will oversee PR effortsJun 18, 2004
- DVCO Technology acquires VideoGraphic WestMay 26, 2004
- Little League/Martian alliance a PR successApr 28, 2004
- Hill & Knowlton Opens Tallahassee OfficeApr 27, 2004
- Former MS&L exec forms Brian Gaudet & AssociatesApr 26, 2004
- Ogilvy PR opens office in WarsawMar 22, 2004
Realeyes
64 pieces
- Navigating the Attention TrailMay 9, 2024
Ghostwritten for Realeyes
- Panels are Failing to Combat Fraud EffectivelyMar 22, 2024
Ghostwritten for Realeyes
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- Attention is All About Delivering ValueJan 19, 2024
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- Kantar's Comprehensive Approach to AttentionDec 4, 2023
Ghostwritten for Realeyes
- Exploring Attention’s RenaissanceNov 16, 2023
Ghostwritten for Realeyes
- Attention as a Catalyst for ChangeNov 13, 2023
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- Attention Measurement’s Global FootprintOct 7, 2023
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- Let the Attention Data Tell the StoryAug 3, 2023
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- Attention is the Remedy for Constant DistractionApr 28, 2023
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- Attention is the Remedy to Ad OverloadMar 1, 2023
Ghostwritten for Realeyes
- Harnessing Attention for GoodFeb 23, 2023
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- Attention as a Proxy for Business OutcomesNov 29, 2022
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- Proving Brand Lift Through AttentionNov 9, 2022
Ghostwritten for Realeyes
- Attention’s Big Moment Has ArrivedNov 2, 2022
Ghostwritten for Realeyes
- Attention is the Metric We've Been Waiting ForOct 27, 2022
Ghostwritten for Realeyes
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- Not All Attention is EqualSep 28, 2022
Ghostwritten for Realeyes
- Realeyes Presentation at the ARF [WATCH]Sep 25, 2022
Ghostwritten for Realeyes
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- Attention Top of Mind at ARF SummitSep 16, 2022
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- Realeyes Wins SaaS Awards Newcomer HonorSep 13, 2022
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- In This Time of Crisis, Faces MatterMay 22, 2022
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- Optimizing for Attention Drives Brand LiftNov 23, 2021
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- Mars Leads the Way on CPG MeasurementOct 6, 2021
Ghostwritten for Realeyes
IBM Think
45 pieces
- What is digital transformation?May 2, 2024
Ghostwritten for IBM
- What is AI in banking?May 1, 2024
Ghostwritten for IBM
- What is business transformation?Apr 17, 2024
Ghostwritten for IBM
- Create a lasting customer retention strategyMar 29, 2024
Ghostwritten for IBM
- What is customer service?Mar 27, 2024
Ghostwritten for IBM
- What is website monitoring?Mar 20, 2024
Ghostwritten for IBM
- What is customer retention?Mar 14, 2024
Ghostwritten for IBM
Ghostwritten for IBM
- What is digital experience monitoring (DEM)?Feb 16, 2024
Ghostwritten for IBM
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- Customer experience examples that drive valueJan 25, 2024
Ghostwritten for IBM
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- What is dependency mapping?Jan 18, 2024
Ghostwritten for IBM
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- Reskilling your workforce in the time of AIDec 6, 2023
Ghostwritten for IBM
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- What is talent management?Dec 5, 2023
Ghostwritten for IBM
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- What is employee experience?Nov 16, 2023
Ghostwritten for IBM
- What is talent development?Oct 30, 2023
Ghostwritten for IBM
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- What is single pane of glass?Sep 27, 2023
Ghostwritten for IBM
- What is problem management?Aug 18, 2023
Ghostwritten for IBM
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- What is chaos engineering?Aug 10, 2023
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- Keith O'BrienJul 24, 2023
Ghostwritten for IBM
- What is IT operations analytics?Jul 24, 2023
Ghostwritten for IBM
- What is incident management?Jul 5, 2023
Ghostwritten for IBM
- What is business analytics?Jun 14, 2023
Ghostwritten for IBM
- What is IT automation?Jun 5, 2023
Ghostwritten for IBM
- What is maintenance, repair, and operations?May 25, 2023
Ghostwritten for IBM
- What is smart transportation?May 23, 2023
Ghostwritten for IBM
- What is maintenance strategy?May 18, 2023
Ghostwritten for IBM
- What is fleet maintenance?May 16, 2023
Ghostwritten for IBM
- What is a transportation management system?May 11, 2023
Ghostwritten for IBM
- What is reliability centered maintenance?May 10, 2023
Ghostwritten for IBM
DMN
30 pieces
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- How to Effectively Use Preroll AdsJan 31, 2023
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- The Main Challenges of a TranscriberJan 27, 2023
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- Factors That Affect D2C BusinessMay 12, 2022
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- Your First Priority Should Be Business GrowthMay 11, 2022
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- How to Get More Out of Your Marketing EffortsNov 26, 2021
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- The Bullish Future of Subscription ModelsJun 9, 2017
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- Facebook Bot Reboot Intriguing for BusinessesApr 19, 2017
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- The Debate Over Data Will Never EndApr 5, 2017
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Why Is This Interesting?
Econsultancy
Medium
1 piece
- How to fix football (aka soccer)Jun 12, 2014
About this archive
The archive is generated from a preservation-first vault outside this site. Source files include an Authory XML export (May 2024, 562 pieces) and a Wayback Machine recovery of DMN bylines from 2021-2024. Every piece is preserved as raw HTML or XML with checksums, plus a canonical Markdown file with structured metadata. The list rendered here is a filtered view; pieces that name clients without prior written approval are hidden by default.
If a piece is missing that you believe should be here, or an attribution is wrong, email keith@totalemphasis.com.