// Builder, operator, big idea tinkerer
Keith O'Brien
I run Total Emphasis, a content systems, strategy, and ghostwriting firm, and build the tools that get the work out the door. I ghostwrite thought leadership for founders and executives across industries, from AdTech and SaaS to consulting, telecom, and security.
This is the hub: projects shipped, newsletters running, essays in flight.
Recently
shipped
#SHIPWHEN
01Personal hub rebuildRewrote keithrobrien.com in the Total Emphasis design system on Next.js 16.2026-06
02Builder/operator framingRewrote the brand across the site to lead with what I build and run, not just consult on.2026-06
03AI-readable surfaceShipped llms.txt and llms-full.txt so answer engines and AI agents can cite my work accurately.2026-06
Selected
projects
#PROJECTSTACK
01141 MilesJersey Shore events site with an AI-written newsletter.TS · Next.js02Total Emphasis WorkflowA Tauri desktop app for managing client projects, stages, and deliverables across the ghostwriting practice.Tauri · TypeScript03IronlogObsidian-native fitness tracker: MCP server plus cron scripts.TS · Node