Tag: Plans
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Destination: 2020
In the year 2020, in the year 2020!!!!!!!!! The Wall Street Journal tackles a pernicious trend taken root in governance and corporate America. The rise of the 2020 report! But not just any 2020 report, there are multiple organizations that have rolled out documentation called Vision 2020, which, as the WSJ reports, has dismayed […]
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How to Run Discovery For Content Strategy
This is part of a series of articles entitled “A Definitive Guide to Content Marketing”. Read the whole series here. What is discovery? If you’ve ever watched a legal thriller, you have heard the term discovery, which means: Discovery enables the parties to know before the trial begins what evidence may be presented. It’s designed to […]
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How to Document Everything for Your Content Marketing Plan
But documentation is not just about printing out reams of paper or setting up a wiki. It’s a living functionality. Documentation has versions. It requires discussions. It involves reminders. Documentation is the engineering of any successful content operation. It can help your colleagues, you, and/or your employees to structure their days and weeks, and also […]
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How to Come to an Understanding for a Content Marketing Strategy
This is part of a series of articles entitled “A Definitive Guide to Content Marketing”. Read the whole series here. Understanding in a word is: “what?” In a few more words: “what is this grand experiment about?” Imaging the standard elevator pitch helps. How would you describe what your brand is about in under 10 seconds? […]
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How You Can Work in Content Marketing
This is part of a series of articles entitled “A Definitive Guide to Content Marketing”. See the whole series here. Either you are starting something up alone or in a group, or you’ve been hired to run or help a content operation. Before you get into any of it, know this: it’s hard. It’s very […]
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A Definitive Guide to Content Marketing
INTRODUCTION Content has become one of the most powerful tools in a modern corporation’s arsenal. So much so, that it has created a high-demand marketplace for content strategy specialists and agencies. But where do you begin? In a proactive gesture to demonstrate my own thinking and a gesture to those who are otherwise contemplating content marketing, […]