Experimentation Losing Its Appeal

Reading this Q&A with the CEO of Der Spiegel is a very interesting case of the glass half-empty/half-full problem. A charitable reading could find a company that is comfortable with experimentation and with a lot of different avenues in which they could devote their resources.

But a less charitable view, and I think the correct one, is that the main revenue source (advertising) is continuing to decline and none of the alternative avenues (Snapchat? Facebook? Subscriber model) seem like they can carry the freight. It seems like 2018 needs to not be the year of experimentation, but that of refocusing.

Source: Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations – Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *